Reflective displays provide several advantages to emissive displays, and present a softer, more natural aesthetic to the viewer.
At present, large area outdoor digital displays are almost exclusively made from LED arrays, as they are bright enough to be seen clearly in direct sunlight.
In contrast, image brightness from reflective displays like Solchroma’s are proportional to the light intensity shining on them, utilizing very little energy in direct sunlight.
This means zero light pollution is emitted in the daytime or at night, and eliminates the ‘Times Square’ or ‘Las Vegas’ look normally associated with LED displays, often at the heart of signage permitting issues.